{ "_instructions": "You are helping fill out a website questionnaire. Below are sections and fields. For each field, write the answer in the \"value\" key. Use only the information provided by the user — do not invent or assume details. Leave \"value\" as an empty string if the information is not available. Do not change any keys, structure, or add new fields. Return only valid JSON.", "sections": [ { "title": "Your contact details", "intro": "So we can follow up if we need to clarify anything.", "fields": { "contact_name": { "label": "Your full name", "placeholder": "", "required": true, "value": "" }, "contact_role": { "label": "Your role", "placeholder": "Owner, manager, marketing director…", "required": false, "value": "" }, "contact_email": { "label": "Email address", "placeholder": "", "required": true, "value": "" }, "contact_phone": { "label": "Phone number", "placeholder": "Include country code", "required": true, "value": "" }, "contact_whatsapp": { "label": "WhatsApp number", "placeholder": "Only if different from phone", "required": false, "value": "" }, "contact_preferred": { "label": "Preferred way to reach you", "placeholder": "Email, phone, WhatsApp, text…", "required": false, "value": "" }, "contact_timezone": { "label": "Time zone", "placeholder": "For scheduling calls", "required": false, "value": "" }, "contact_best_time": { "label": "Best time to contact you", "placeholder": "Mornings, afternoons, weekends…", "required": false, "value": "" } } }, { "title": "About your business", "intro": "The basics that will appear on most pages of the website.", "fields": { "business_name": { "label": "Business name", "placeholder": "", "required": false, "value": "" }, "business_legal_name": { "label": "Legal name (if different)", "placeholder": "For footer / legal pages", "required": false, "value": "" }, "business_tagline": { "label": "Tagline or slogan", "placeholder": "A short phrase that captures what you do", "required": false, "value": "" }, "business_industry": { "label": "Industry or sector", "placeholder": "Restaurant, legal, e-commerce, consulting…", "required": false, "value": "" }, "business_year": { "label": "Year founded", "placeholder": "2010", "required": false, "value": "" }, "business_size": { "label": "Team size", "placeholder": "Just me, 5, 50+…", "required": false, "value": "" }, "business_story": { "label": "Your story", "placeholder": "How and why you started, what drives you, what makes you proud.", "required": false, "value": "" }, "business_mission": { "label": "Mission, vision, or values", "placeholder": "What you believe in and what you want to achieve.", "required": false, "value": "" } } }, { "title": "Location and hours", "intro": "Where customers can find you, and when. Skip what does not apply — for example, if you are online-only, leave the address blank.", "fields": { "business_address": { "label": "Full business address", "placeholder": "Street, city, state, postal code, country", "required": false, "value": "" }, "business_locations": { "label": "Other locations", "placeholder": "If you have multiple, list each with its address.", "required": false, "value": "" }, "business_service_area": { "label": "Service area", "placeholder": "Cities, regions, or \"we serve clients worldwide / online only\".", "required": false, "value": "" }, "business_email": { "label": "Public business email", "placeholder": "The one customers will see", "required": false, "value": "" }, "business_phone": { "label": "Public business phone", "placeholder": "", "required": false, "value": "" }, "business_current_site": { "label": "Current website (if any)", "placeholder": "https://", "required": false, "value": "" }, "business_hours_weekdays": { "label": "Hours — Monday to Friday", "placeholder": "9 AM to 6 PM", "required": false, "value": "" }, "business_hours_saturday": { "label": "Hours — Saturday", "placeholder": "", "required": false, "value": "" }, "business_hours_sunday": { "label": "Hours — Sunday", "placeholder": "", "required": false, "value": "" }, "business_hours_notes": { "label": "Hours notes", "placeholder": "Holidays, seasonal hours, by-appointment only, etc.", "required": false, "value": "" } } }, { "title": "Social media and online presence", "intro": "Only the ones you actually use. We will link them from your site.", "fields": { "social_facebook": { "label": "Facebook", "placeholder": "https://facebook.com/...", "required": false, "value": "" }, "social_instagram": { "label": "Instagram", "placeholder": "https://instagram.com/...", "required": false, "value": "" }, "social_twitter": { "label": "Twitter / X", "placeholder": "https://x.com/...", "required": false, "value": "" }, "social_tiktok": { "label": "TikTok", "placeholder": "https://tiktok.com/@...", "required": false, "value": "" }, "social_youtube": { "label": "YouTube", "placeholder": "https://youtube.com/@...", "required": false, "value": "" }, "social_linkedin": { "label": "LinkedIn", "placeholder": "https://linkedin.com/...", "required": false, "value": "" }, "social_yelp": { "label": "Yelp", "placeholder": "https://yelp.com/biz/...", "required": false, "value": "" }, "social_google": { "label": "Google Business Profile", "placeholder": "", "required": false, "value": "" }, "social_other": { "label": "Other profiles", "placeholder": "Any other platforms, review sites, directories.", "required": false, "value": "" } } }, { "title": "What you offer", "intro": "Your services or products become the main pages of the website. Be specific.", "fields": { "offerings_main": { "label": "Main services or products", "placeholder": "List each one with a short description. For example:\n\n- Service Name — what it includes\n- Product Name — what it does and who it is for", "required": false, "value": "" }, "offerings_featured": { "label": "Bestsellers or featured items", "placeholder": "What you would like prominently shown on the homepage.", "required": false, "value": "" }, "offerings_process": { "label": "How customers work with you", "placeholder": "Step-by-step: how someone goes from curious to client. Inquiry → consultation → quote → delivery, etc.", "required": false, "value": "" }, "offerings_packages": { "label": "Packages, plans, or tiers", "placeholder": "If you have set pricing tiers or service packages, describe them.", "required": false, "value": "" } } }, { "title": "Who you serve and why they choose you", "intro": "This is the most important section for writing your website copy. Take your time.", "fields": { "audience_ideal": { "label": "Your ideal customer", "placeholder": "Demographics, behaviors, what they care about, what problem brings them to you.", "required": false, "value": "" }, "audience_pain": { "label": "What problem do you solve for them?", "placeholder": "", "required": false, "value": "" }, "audience_outcome": { "label": "What outcome do they get?", "placeholder": "After working with you, what changes in their life or business?", "required": false, "value": "" }, "audience_differentiators": { "label": "What makes you different from competitors?", "placeholder": "", "required": false, "value": "" }, "audience_competitors": { "label": "Main competitors", "placeholder": "Names or URLs. Helps us position you correctly.", "required": false, "value": "" }, "audience_objections": { "label": "Common objections or hesitations", "placeholder": "What do customers worry about before buying? We address these directly on the site.", "required": false, "value": "" } } }, { "title": "Pricing approach", "intro": "Whether to show prices, hide them, or invite contact for a quote — your call.", "fields": { "pricing_strategy": { "label": "How should we handle pricing on the site?", "placeholder": "For example: \"Show all prices openly\", \"Show starting prices only\", \"No prices — invite a contact form for a quote\", etc.", "required": false, "value": "" }, "pricing_list": { "label": "Pricing details", "placeholder": "Service or product → price. Include monthly fees, package prices, hourly rates, etc.", "required": false, "value": "" }, "pricing_promos": { "label": "Current discounts or promotions", "placeholder": "", "required": false, "value": "" }, "pricing_payment": { "label": "Accepted payment methods", "placeholder": "Cash, credit cards, bank transfer, Stripe, PayPal, etc.", "required": false, "value": "" } } }, { "title": "People behind the business", "intro": "People build trust faster than logos. Even a one-paragraph bio of the founder helps a lot.", "fields": { "team_founder_name": { "label": "Founder or owner name", "placeholder": "", "required": false, "value": "" }, "team_founder_title": { "label": "Founder title", "placeholder": "CEO, founder, owner…", "required": false, "value": "" }, "team_founder_bio": { "label": "Founder bio", "placeholder": "Background, experience, what they bring to the business.", "required": false, "value": "" }, "team_members": { "label": "Other team members", "placeholder": "Name, role, and a short bio for each person you want featured.", "required": false, "value": "" }, "team_credentials": { "label": "Certifications, awards, recognitions", "placeholder": "Industry certifications, awards, professional memberships, etc.", "required": false, "value": "" } } }, { "title": "Social proof", "intro": "Testimonials and case studies do more for conversions than any other content on the site.", "fields": { "proof_testimonials": { "label": "Customer testimonials", "placeholder": "Paste real quotes with the customer name if possible:\n\n\"Quote here.\" — Customer Name, Company", "required": false, "value": "" }, "proof_reviews_link": { "label": "Public review pages", "placeholder": "Google reviews, Yelp, Trustpilot, etc. — we can pull recent ones automatically.", "required": false, "value": "" }, "proof_case_studies": { "label": "Case studies or success stories", "placeholder": "Specific results you have gotten for customers. Numbers and outcomes work best.", "required": false, "value": "" }, "proof_press": { "label": "Press, media, or notable mentions", "placeholder": "Publications, TV appearances, podcasts, etc.", "required": false, "value": "" }, "proof_clients": { "label": "Notable clients or partners", "placeholder": "Company names you have worked with that lend credibility.", "required": false, "value": "" }, "proof_stats": { "label": "Impressive numbers", "placeholder": "Years in business, customers served, projects completed, etc.", "required": false, "value": "" } } }, { "title": "Frequently asked questions", "intro": "The same questions you get asked over and over. Answering them on the site reduces inbound questions and helps SEO.", "fields": { "faq_list": { "label": "Common questions and answers", "placeholder": "Format each as Q and A:\n\nQ: How long does it take?\nA: Most projects take 2-3 weeks from start to finish.\n\nQ: Do you offer refunds?\nA: ...", "required": false, "value": "" } } }, { "title": "Goals for the website", "intro": "Helps us prioritize what to build and what to leave out.", "fields": { "goals_primary": { "label": "Primary goal of the website", "placeholder": "Generate leads, sell products online, show credibility, share information, etc.", "required": false, "value": "" }, "goals_action": { "label": "Main action you want visitors to take", "placeholder": "Book a call, request a quote, buy a product, sign up for a newsletter…", "required": false, "value": "" }, "goals_secondary": { "label": "Secondary goals", "placeholder": "", "required": false, "value": "" }, "goals_pages_needed": { "label": "Specific pages you need", "placeholder": "About, services, blog, portfolio, contact, online store, etc.", "required": false, "value": "" }, "goals_features": { "label": "Special features needed", "placeholder": "Online booking, payment processing, member login, multi-language, live chat, etc.", "required": false, "value": "" }, "goals_languages": { "label": "Languages needed", "placeholder": "English only, English and Spanish, etc.", "required": false, "value": "" } } }, { "title": "Brand and design preferences", "intro": "How the site should look and feel. Examples beat descriptions — give us URLs of sites you love.", "fields": { "brand_voice": { "label": "How would you describe your brand voice?", "placeholder": "Professional and serious, warm and friendly, playful, bold, minimalist, etc.", "required": false, "value": "" }, "brand_colors": { "label": "Brand colors", "placeholder": "Hex codes if you know them, or describe (deep blue and gold, earthy neutrals…)", "required": false, "value": "" }, "brand_fonts": { "label": "Brand fonts", "placeholder": "Specific fonts you use, or general style (modern, classic, etc.)", "required": false, "value": "" }, "brand_sites_liked": { "label": "Sites you admire (any industry)", "placeholder": "Paste 2-5 URLs. Tell us what you like about each if you can.", "required": false, "value": "" }, "brand_sites_disliked": { "label": "Sites or styles you do NOT want", "placeholder": "Just as helpful as knowing what you like.", "required": false, "value": "" }, "brand_aesthetic": { "label": "Overall aesthetic you want", "placeholder": "Modern, traditional, luxurious, minimalist, playful, dark mode, photo-heavy, text-heavy…", "required": false, "value": "" } } }, { "title": "SEO and marketing", "intro": "Optional — helps us optimize the site for search engines from day one.", "fields": { "seo_keywords": { "label": "Keywords customers search for", "placeholder": "What phrases would someone type into Google to find a business like yours?", "required": false, "value": "" }, "seo_locations": { "label": "Locations to target", "placeholder": "If you serve specific cities or regions, list them.", "required": false, "value": "" }, "seo_existing_traffic": { "label": "Existing SEO or analytics", "placeholder": "If your current site ranks for anything specific, or you have Google Analytics data to share.", "required": false, "value": "" }, "seo_ad_platforms": { "label": "Advertising platforms used", "placeholder": "Google Ads, Facebook Ads, none, etc.", "required": false, "value": "" } } }, { "title": "Logo, photos, and documents", "intro": "Upload anything you want featured on the site. For videos and very large files, share links instead — Drive, Dropbox, WeTransfer, YouTube.", "fields": { "assets_links": { "label": "Links to videos or large files", "placeholder": "Google Drive: https://...\nYouTube: https://...\nWeTransfer: https://...\nDropbox: https://...", "required": false, "value": "" }, "assets_notes": { "label": "Notes about your files", "placeholder": "Which file is your main logo? Any photos to use prominently? Any to avoid?", "required": false, "value": "" }, "assets_need_photos": { "label": "Do you need new photography?", "placeholder": "Yes, no, or maybe — we can advise.", "required": false, "value": "" } } }, { "title": "Legal and administrative", "intro": "Information for the footer, legal pages, and behind-the-scenes setup.", "fields": { "legal_business_id": { "label": "Business registration / tax ID", "placeholder": "Optional, for footer if required in your country", "required": false, "value": "" }, "legal_privacy": { "label": "Existing privacy policy", "placeholder": "Paste current text or a URL if you have one.", "required": false, "value": "" }, "legal_terms": { "label": "Existing terms of service", "placeholder": "Paste current text or a URL if you have one.", "required": false, "value": "" }, "tech_domain": { "label": "Domain name to use", "placeholder": "yourbusiness.com — already owned or to be purchased?", "required": false, "value": "" }, "tech_hosting": { "label": "Current hosting (if any)", "placeholder": "", "required": false, "value": "" }, "tech_email_provider": { "label": "Email provider", "placeholder": "Gmail, Outlook, custom domain email…", "required": false, "value": "" } } }, { "title": "Final thoughts", "intro": "Anything else you want us to know.", "fields": { "final_anything_else": { "label": "Anything else?", "placeholder": "Concerns, ideas, requirements we have not asked about, etc.", "required": false, "value": "" }, "final_target_date": { "label": "Target launch date", "placeholder": "A specific date, or \"as soon as possible\".", "required": false, "value": "" }, "final_budget": { "label": "Budget range (optional)", "placeholder": "Helps us match the right scope.", "required": false, "value": "" }, "final_referral": { "label": "How did you hear about us?", "placeholder": "", "required": false, "value": "" } } } ] }